The team at Trafik are all about building websites that deliver results. That’s just one of the reasons we think it’s a great idea to treat your website like a member of your sales team. By setting clear goals and performance targets, you can be sure your website is contributing to your business.
Here are some simple steps to consider if you want to drive performance from your website.
Set strong goals for your website
Like any member of your team, your website needs to justify its cost by performing for your business. Start by considering what you need your website to achieve and don’t be afraid to define your targets in numbers. Tie it back into your overall business goals so you can be clear just how important your website is to your business performance.
Give your website the tools it needs to deliver
Once you’ve defined what you want your website to deliver it’s important to make sure you’ve given it the tools it needs to do the job. That means structuring your website’s functionality and content to achieve your goals. Take a close look at your website - ideally with a member of the Trafik team - and fine tune your set up to ensure success.
Start a conversation with your customer
Now that you’ve worked out what you want your website to achieve, it’s time to consider who you’re talking to. Don’t fall into the trap of using your website to hold a one-sided conversation about your business. A smart salesperson knows that talking in benefits and telling a story that your customer can engage with is much more likely to get you the results you need.
Understand where your value lies
Chances are you aren’t the only business that offers a product like yours. Why not make sure your customers understand exactly why you’re better than the rest. Don’t be modest and risk hiding your best points and defining features. Ask the team at Trafik how you can highlight your value and make it stand out on the page.
Work out how you’re going to measure your goals
Setting goals for your website is one thing, measuring them is something else. Trafik recommend adding Google Analytics to your website so you can track exactly how you’re performing. Remember to diarise regular dates to review the data and react where necessary to adjust your content or your functionality to improve your performance.
Do you want your website to function like a member of your sales team?
Trafik can help you to identify what you want your website to achieve and work with you to create or redesign your website to deliver your goals. We believe in delivering measurable results that help you to demonstrate the value of your website. Why not contact us today and find out exactly how we can help your business achieve success online?