If your website has been active for a while, it could be time for a change. Just as your business is constantly evolving it’s important that your website does too.
There are lots of positive reasons to invest in a website refresh. Keeping your website up-to-date means your customers have the information they need at their fingertips. It can also improve your SEO performance and increase the chance of completing sales.
Here’s our quick rundown of the top things you may need to review to keep your website up-to-date.
Is your website ‘mobile friendly’?
Smartphones are redefining the way that customers interact with websites. Over half of internet traffic comes from mobile users, so making sure your website performs on a mobile screen is incredibly important.
Not sure how your site stacks up? Enter your web address into this handy tool from Google and rate your performance on mobile.
Is your information up-to-date?
From contact details to team members to About Us pages and products and services. Your business information probably changes frequently so it’s important that you refresh your website content too.
If you haven’t been shown how to update the content on your pages you can ask the team at Trafik to help. Being able to update your own website is a great way to keep your content up-to-date and the cost of refreshing your website down.
Is your user experience delivering results?
If you’ve read our blog Should you treat your website like a member of your sales team?, you’ll know that at Trafik we are big fans of delivering results online. The question is - how is your website performing?
If you haven’t already applied Google Analytics to your website then now’s a great time to do it. This will help you to understand what your customers are doing as they interact with your site.
It’s important that customers visit your website, find the information they need, and then complete your call-to-action. A call-to-action is usually making a purchase or getting in touch with a member of your team. If this isn’t happening on your website then now’s the time to take a close look at your user experience and redesign your website to deliver results.
Review your loading rate
An important part of your user experience is getting customers where they want to go quickly and efficiently. Short attention spans and a lack of patience could mean a slow page loses you customers before they even arrive on your site.
If you’re concerned that your website may be slow to load or putting customers off, you can use this tool to see how quick it is. For full details on why loading rate is important we recommend reading our blog: Why speed is important to your online success. If you have speed issues then we get in touch - we’ll be happy to help fix them.
Add some landing pages
You may benefit from adding targeted landing pages to your website. Landing pages provide multiple entry points to your website that can be designed to reflect where the customer is coming from and contain exactly the information they need.
Landing pages can be particularly effective in generating leads or focusing on one area of your business over another. They can also boost your SEO performance and make it easier to convert customer enquiries into sales.
Are you Search Engine Optimised?
If you haven’t read Xero’s excellent Guide to SEO for small businesses then we recommend giving it a go. It will help you understand exactly why SEO is important for your business.
Great SEO is a mix of good content and the right infrastructure. Contact the team at Trafik and we can take a look at your website and make sure your infrastructure is optimised to make the most of traffic to your site.
If you want your content to support great search results, it needs to be fresh, relevant and unique. Take a look at what you’ve got and work out if it needs to change. Consider introducing a blog, or a regular update cycle so the information on your site is always improving and attracting more clients.
Time for a change?
Once you invest in representing your business online, it’s important to make your website part of an ongoing cycle of improvement and optimisation. Keeping your website up-to-date doesn’t always have to mean building a new one.
We can help you refresh, refine, and get results from the time and money you invest in your online space. To evaluate your current website and understand where the opportunities lie, contact Trafik today.