Connecting with customers during the COVID-19 outbreak

In what feels like a different world, our businesses need to evolve and find new ways to connect with our customers. We’ve pulled together a simple list of 5 communication tools that can make it easier to stay in touch.

1. Add a landing page

If you have information to share that is specific to a situation or event, a landing page is a fantastic way to do it. Adding a landing page to your website is both quick and cost effective. Once you’ve directed your customers towards it, it can provide an easy-to-update tool to keep them informed.

2. Introduce chatbots

You can’t meet your customers face-to-face but you can still chat online. Adding a chatbot to your website allows you to keep the lines of conversation open, even while working remotely. You can layer automation if there are key pieces of information to share, or simply be available to respond to their queries. Chatbots show your customers that you are present and ready to help.

3. Add pop ups

Important information to share? While pop ups may have been over-used in the past, there’s no doubt that there is a time and a place for this effective communication tool. Pop ups are great for sharing a special offer, encouraging subscription to a newsletter, or providing the latest news on your COVID-19 response.

4. Embrace video

In a time of social isolation, video is as close as we can get to face-to-face. From Zoom calls and Messenger Video to recorded training videos and tutorials. Video offers you the opportunity to connect directly with your customers, educate them, delight them, and entertain them. If you’re not already using video then now is time to explore the possibilities.

5. Become social

Social media usage has skyrocketed over recent weeks. Tools like Facebook, Tic Toc and WhatsApp are providing people with the ability to connect and communicate with their social networks. If you want to communicate with your customers and keep them up to date with your world, now’s a good time to start the conversation.

What’s next?
There are many online tools available that can help you to connect and communicate with your customers. The best tools are the ones that your customers can use easily and your business can benefit from, while sticking to an affordable budget.

Due to COVID-19 our situation is not static, so it’s important that your communications can change quickly to keep your customers updated. That’s why we recommend talking to our team today. We can help you understand what’s possible and create a plan that evolves to keep you connected with your customers.

Every week we’ll take a look at ways that your business can connect with your customers using online tools. Signup to our weekly tips.